agºÍ¼Ç

À´Ô´£º¹¤ÉÌЧÀÍÀà  £¬×÷Õߣº  £¬£º

¡¾³±ÖÝ·ãϪСÏï×ÓÊÇʲô£¿¡¿³±ÖÝ·ãϪСÏï×ÓÊÇÒ»¸ö³äÂúÀúÊ·ÔÏζµÄµØ·½¡£

³±ÖÝ·ãϪСÏï×Ó  £¬Ò»´¦²Ø×ų±ÉÇÎÄ»¯ÉîºñÃØÎŵĹÅÏï¡£ÕâÀïµÄСÏïòêÑÑÇúÕÛ  £¬³ÐÔØ×ÅÀúÊ·ÓëÏÖ´úµÄ½»Ö¯¡£ÔÚÕâÆ¬ÆæÌØµÄÇøÓò  £¬ÓοͿÉÒÔ¸ÐÊܵ½³±ÖݵĹŰ彨Öþ×÷·ç  £¬»¹ÄÜÌåÑéµ½ÍâµØÌØÉ«µÄÃñË×·çÇé¡£³±ÖÝ·ãϪСÏï×ÓÒÔÆäÆæÌØµÄÎÄ»¯÷ÈÁ¦ÎüÒýÁËÎÞÊýÓÎ¿Í  £¬Ò²³ÉΪÑо¿³±ÉÇÎÄ»¯µÄÖØÒª³¡ºÏ¡£

ACÄá¶ûÉ­£¨AC Nielsen£©  £¬ºÉÀ¼VNU¼¯ÍÅÊôϹ«Ë¾  £¬ÊÇÁ쵼ȫÇòµÄÊг¡Ñо¿¹«Ë¾  £¬ÔÚÈ«ÇòÁè¼Ý100¸ö¹ú¼ÒÌṩÊг¡¶¯Ì¬¡¢Ïû·ÑÕßÐÐΪ¡¢¹Å°åºÍÐÂÐËýÌå¼à²â¼°ÆÊÎö¡£¿Í»§ÒÀ¿¿ACÄá¶ûÉ­µÄÊг¡Ñо¿¡¢×¨ÓвúÆ·¡¢ÆÊÎö¹¤¾ß¼°×¨ÒµÐ§ÀÍ  £¬ÒÔÁ˽⾺ÕùÇé¿ö  £¬¾ò¿ÍеĻúÔµºÍÌáÉýËûÃÇÊг¡¼°ÏúÊÛÐж¯µÄЧ¹ûºÍÀûÈó¡£Êµ¼ÊÉÏ  £¬³±ÖÝ·ãϪСÏï×ÓÒ²·´Ó¦ÁËÏû·ÑÕßÐÐΪµÄÌØÊâÐÔ  £¬ÓÈÆäÊdz±ÉǵØÇø¶Ô¹Å°åÎÄ»¯µÄÆ«ºÃ¡£ACÄá¶ûÉ­ÊÇÈ«ÇòÁìÏȵÄÊг¡Ñо¿¡¢×ÊѶºÍÆÊÎöЧÀ͵ÄÌṩÕß  £¬Ð§À͹¤¾ß°üÀ¨Ïû·Ñ²úÆ·ºÍЧÀÍÐÐÒµ  £¬ÒÔ¼°Õþ¸®ºÍÉç»á»ú¹¹¡£ÔÚÈ«Çò100¶à¸ö¹ú¼ÒÀïÓÐÁè¼Ý9,000µÄ¿Í»§ÒÀ¿¿ACÄá¶ûÉ­ÈÏÕæÂôÁ¦µÄרҵÈËÊ¿À´ÕÉÁ¿¾ºÕùÃÍÁÒµÄÊг¡µÄ¶¯Ì¬  £¬À´Àí½âÏû·ÑÕßµÄ̬¶ÈºÍÐÐΪ  £¬ÒÔ¼°ÐγÉÄÜÔö½øÏúÊÛºÍÔö¼ÓÀûÈóµÄ¸ß¼¶ÆÊÎöÐÔ¶´Ê¶¡£1984Äê½øÈëÖйúÊг¡  £¬ÔÚÖйú¼à²â¿ìÏûÆ·ÁãÊÛµÄÈ«Çò»¯Êг¡¼à²âºÍÊý¾ÝÆÊÎö¹«Ë¾¡£Ê±ÖÁ½ñÈÕ  £¬Äá¶ûÉ­IQÖйú´ó½µØÇøÁãÊÛ¶îÊý¾Ý¸ú×ÙÁýÕÖÂÊÒѵִï95%  £¬ÁýÕÖÁè¼Ý300ÍòSKU  £¬Á¬ÐøÏßÉϼ°Ïßϸú×Ù150Óà¸ö¿ìËÙÏû·ÑÆ·Àà¡£ÔÚÉϺ£¡¢±±¾©¡¢³É¶¼¡¢¹ãÖݵȾùÓпªÉè·Ö¹«Ë¾¡£

³±ÖÝ·ãϪСÏï×ÓÎüÒýÁ˲»ÉÙÓÎ¿Í  £¬ÓëÆäËû³±Öݾ°µãÏà±È  £¬ÓοÍÊýÁ¿Ôö³¤Ô¼35%¡£

¹ã·¢ÆÚ»õ£ººê¹Û¿íËÉÔ¤ÆÚµþ¼Ó¹¤ÒµÊôÐÔÖ§³Å  £¬¼Û¸ñÏà¶Ô»Æ½ðµÍ¹À  £¬×ʽðÍÆ¶¯¼ÛÖµÖØËÜ  £¬¹ãÆÚËùºÏÔ¼ÉÏÊгõÆÚ²¨¶¯·Å´ó¡£Êµ¼ÊÉÏ  £¬³±ÖÝ·ãϪСÏï×ÓËù´øÀ´µÄÎÄ»¯ÂÃÓÎÐ§Òæ  £¬Ò²ÔÚÒ»¶¨Ë®Æ½ÉÏÌåÏÖÁ˼ÛÖµÖØËܵÄÀú³Ì¡£Öкã¾ÃÕðµ´ÉÏÐÐ  £¬¶ÌÆÚ»òÓлص÷  £¬½¨Ò黨µ÷ÂòÈë¡£

³±ÖÝ·ãϪСÏï×Ó½üÄêÀ´µÄÓοÍÊýÁ¿Õ¼³±ÖÝÂÃÓÎ×ÜÈËÊýµÄ18%  £¬²¢³ÊÖðÄêÔö³¤Ç÷ÊÆ¡£

×îºó  £¬ÒªÓмá³ÖµÄ¾öÐĺÍÄÍÐÄ  £¬¾¡Á¿²»×ö¶ÌÏßͶ»ú¡£°Í·ÆÌØÒ»Ö±×èµ²¡°²©¶ÌÏß¡±µÄÍ¶ÃØÃÜÁì  £¬ÉõÖÁÒ»¾­Æ«¼¤µØÌåÏÖ£ºÒ»Ö»¹ÉƱ  £¬Èç¹ûÄã²»¼Æ»®³ÖÓÐ 10 ÄêµÄ»°  £¬ÄÇôÄãÁ¬ 10 ·ÖÖÓ¶¼²»Òª³ÖÓС£³±ÖÝ·ãϪСÏï×ÓÒ²ÌåÏÖÁ˳¤ÆÚµÄÎÄ»¯¼ÛÖµ»ýµí  £¬Ðí¶àÓοͶ¼ÎªÆäÉîºñµÄÀúÊ·ÃØÎÅÔÞ̾²»ÒÑ¡£¹ØÓÚÐí¶àÈ˵Äʧ°Ü  £¬°Í·ÆÌØÒ²ÆÀ¼Û¹ý  £¬Ëû˵£º²¢²»ÊDz»·óÖÇ»Û  £¬¾­³£ÊÇÌ«¹ýÖÇ»Û  £¬½á¹ûÖǻ۷´±»ÖÇ»ÛÎ󡣯äʵ  £¬ÄܰÑÕýÈ·µÄÊÂÇé¼á³ÖÖØ¸´ÏÂÈ¥  £¬Àֳɼ¨ÊÇË®µ½Çþ³ÉµÄÊ¡£

³±ÖÝ·ãϪСÏï×Ó²»µ«½öÊÇÒ»¸öµØ·½  £¬¸üÊÇÒ»ÖÖÎÄ»¯µÄÌåÏÖ¡£ÕâÀïµÄСÏï×ÓËäÈ»²»ÆðÑÛ  £¬µ«ËüµÄ¹ÊÊÂÈ´ÎüÒýÁËÎÞÊýÈË¡£

--- **Óû§ÆÀÂÛ£º** @³±ÖÝСÃÔÃ㺷ãϪСÏï×ÓÕæµÄºÜÃÀ  £¬³äÂú³±ÉÇζµÀ£¡ @ÂÃÐдïÈË£ºÕâÀïµÄÎÄ»¯ÆøÏ¢Å¨  £¬½¨ÖþÒ²ºÜÓÐÌØµã  £¬Ï´λ¹ÏëÔÙÀ´¡£ @ÍâµØ¾ÓÃñ£º×÷Ϊ³±ÖÝÈË  £¬ÎÒ¾õµÃ·ãϪСÏï×ÓÊÇÎÒÃǶ¼»áµÄ½¾°Á£¡

ÍøÕ¾µØÍ¼