agºÍ¼Ç

À´Ô´£º·É»úÓ¢Óï  £¬×÷Õߣº  £¬£º

°¥í¥×Ó  £¬ÄãÏþµÃ¼¬ºé̲Õâ¸öµØ·½²» £¿½²Êµ»°  £¬Ìýµ½Õâ¸öÃû×ÖÎÒµÚÒ»·´Ó¦ÊÇÕ¾½ÖÄǵµ×ÓÊ  £¬Ë­½ÐËüÓеãÃûÉùÔÚÍâ࣡£µ«ßÖ  £¬±ðÖ»¶¢×ÅÕâÒ»µã¿´  £¬Æäʵ¼¬ºé̲ÖܱßÁíÓеã¸ãÍ·µÄµØ·½  £¬ÏþµÃÁËÄã¾Í²»ÅÂÀ˲ÙÐÄÇé¡£½²µ½ÕâÀï  £¬ÔÛ¾ÍÀ´°ÇÒ»°Ç¼¬ºé̲³ýÁËÕ¾½ÖÁíÓиü×Ӹ㷨¡£

¼¬ºé̲µÄ¹«Ô°ºÍ×ÔÈ»¾°µã

ุúÄ㽲࣠ £¬Æäʵ¼¬ºé̲ÖܱßÓм¸¸ö¹«Ô°ÕÕ¾ÉÂÑÔ¶µÄ  £¬Ã»À²»°Í²Ò»¶ª¾ÍÄܵ½¡£ºÃ±ÈÄǸö¼¬ºé̲ʪµØ¹«Ô°  £¬ßÖÊǸöåÞÍäµÄºÃµØ·½  £¬ÓÈÆäÔçÉÏ¿ÕÆøºÃµÃÂÑÊÇµÄ  £¬Äñ½ÐÉùÌýµÃÈ˶¼ÐÑÁú£¡Õ¾½ÖɶµÄ  £¬Ã»ÂÑÀí  £¬Õý¶ù°Ë¾­¿Ë¹«Ô°É¢ÐIJÅÊǸãÍ·µÄ¡£

ÔÙ½²¸öµØ·½  £¬ÅÔ±ßÁíÓиö±±º£¹«Ô°ßÖ  £¬ËäÈ»²»´ó  £¬µ«»¨»¨»Ü²Ý¸ãµÃÂÑÓÐÇéȤ  £¬Êʺϴø¼ÒÀïÀÏÈ˿˿´Ò»¿´¡£¸ü×ÓÂѸ㷨  £¬×ßÁ½È¦¾ÍµßµÃÂѶ¼µøÁË  £¬»ØÀ´»¹ÄÜ˳·ÂòµãС³Ô  £¬Äã½²ÊDz»ÊÇÂéÖ± £¿

³ÔºÈÍæÀÖ  £¬¼¬ºé̲Öܱ߻¹²Ø×ÅɶºÃµØ·½

¶ªÄÇÐÇ  £¬²îµãÍü¼Ç½²³ÔµÄ¡£¼¬ºé̲ÖܱߵÄС³Ô̯  £¬ÂÑÊǵÄÓи㣡ÓÈÆäÊÇÄǸöÕ¨´®Ì¯  £¬Î¶µÀÂÑ»ðÌÌ  £¬Äã³ÔÒ»¿Ú¶¼Òªµð¸Ü½²¾äÂѺóԣ¡ÁíÓÐÄǸö¿¾ÀäÃæÌ¯  £¬¸ãµÃÂÑÊÇµÄ  £¬Âé·³ÂѶ¼µß  £¬³ÔÒ»·Ý¶¼¾õµÃËãÂÑÃÍ¡£

Èç¹û½²µ½Íæ  £¬ÖܱßÁíÓм¸¸öÆåÅÆÊÒ  £¬ßÖÊÇÐÑÁúµÄµØ·½¡£Ã»ÐÅÄã¿ËÊÔÏÂ×Ó  £¬Ëæ±ã×øÏ¾ÍÄܳ¶Á½°Ñ  £¬ÂéÖ±¿Ë  £¬ÊäÓ®¶¼µ±ÊÇÏûDz  £¬Òªº¦ÊÇÈ˶àÈÈÄÖ¡£ÁíÓÐһЩС¾Æ°É  £¬ËäȻû´ó¶¼»áÄÇЩ¸ßµÈ  £¬µ«Æø·ÕÂѺà  £¬ÊʺÏÍíÉϿ˴µË®¡£

ʵÓÃСÌùÊ¿£º¼¬ºé̲³öÐÐҪעÒâɶ

Ïà¹ØÍ¼Æ¬

½²µ½ÕâÀï  £¬³öÐÐÕÕ¾ÉÓеãÃŵÀ¡£¼¬ºé̲Õâ±ß½»Í¨ÓеãÂé·³  £¬³Ã÷ÈվλÖÃÂÑÔ¶  £¬ÔçÉϼ·¹«½»¶¼Òª·èµô¡£×îºÃÊÇÆï¸ö¹²Ïíµ¥³µ  £¬»òÕßÌáǰ´ò¸ö³µ  £¬Ê¡µÃ¸ãÂÑû¼û¡£ÁíÓÐ  £¬ÌìÆø±ä¸ï¿ì  £¬¼ÇµÃ´øÉ¡  £¬±ð¸ãŨˮŪʪÁË¡£

ÐÑÁúµã£º ¿ËÄÇ¿­×îºÃ¼°Ôç  £¬Ã»È»ÂѼ·ÈË  £¬Ã«¶¼Ãþûµ½¡£

Ïà¹ØÍ¼Æ¬

¼¬ºé̲ÊDz»ÊÇÖ»ÓÐÕ¾½Ö £¿

ÂÑÓö¼Ã»ÓУ¡Äã¾Í¼Ç×ÅÒ»µã£º¹«Ô°åÞÍä  £¬Ì¯³ÔºÃºÈ  £¬¾Æ°É´µË®  £¬¸ãµÃÂÑÓиãÍ·¡£±ðÌýÈ˳¶ÂÑ̸  £¬×Ô¼º¿Ëתת  £¬¿Ï¶¨ÓоªÏ²à£¡£

Ïà¹ØÍ¼Æ¬

¼¬ºé̲, ÖܱßÓÎÍæ, С³Ô̯, ¹«Ô°É¢ÐÄ, ½»Í¨¹¥ÂÔ

¡¶ÐìÖÝÆ·²èÍâÂô¡·

½ñÄê1Ô  £¬Öйú¹ÉƱ×ʲúÓ­À´ÍâÑó×ʽðµÄ´óÊÖ±Ê¼Ó²Ö  £¬ÆäÖпƼ¼Àà×ʲúÓÈÆäÊܵ½Çàíù¡£

¡¶ÉòÑôÊÐÊìÅ®¡·

Ëæ×ÅÎ÷â¶ÅÌú¿óʯֱ¹©º£ÄÚ¸Ö³§µÄÈ«³Ì¹©Ó¦Á´Ò»Ì廯ͨµÀÁìÎò  £¬±¦Îä´ó×ÚԭȼÁϰü¹ÜµÄÖØÒªÐÔÓú·¢Í¹ÏÔ¡£ÎªÔö½ø±¦Îä´ó×ÚԭȼÁϰü¹ÜÌåϵµÄ¸ßÖÊÁ¿½¨Éè  £¬°Ñµ³×éÖ¯µÄÕþÖÎÓÅÊÆ¡¢×éÖ¯ÓÅÊÆ×ª»¯ÎªÅäºÏÉú³¤ÓÅÊÆ  £¬»ý¼«ÏìÓ¦¼¯ÍŹ«Ë¾¡°×¥ÎïÁ÷ÅäËÍЭͬ¡±  £¬ÊµÊ©¡°ÎïÁ÷½µ±¾¹¤³Ì¡±°²ÅÅ  £¬Èý·½µ³Ö§²¿¾ö¶¨¿ªÕ¹µ³×éÖ¯½á¶Ô¹²½¨Ô˶¯¡£Èý·½½«±¾×Å¡°Æ½µÈ»¥Àû¡¢ÓÅÊÆ»¥²¹¡¢³ÏÐÅ˫Ӯ¡¢ÅäºÏÉú³¤¡±µÄÔ­ÔòÔöÇ¿ÏàÖú  £¬ÅäºÏµÖÓùÌú¿óʯÊг¡±ä¸ïËù´øÀ´µÄ¹©ÇóΣº¦¡£¹²½¨Ä¿±ê°üÀ¨ÌáÉý×ÔÓк½Ô˰ü¹ÜÄÜÁ¦  £¬Ìá¸ßº½ÔËЧÀÍˮƽ£»·¢»Ó×ÔÓпڰ¶×î´óЧÄÜ  £¬Ìá¸ßÍÌÍÂÁ¿£»ÁªºÏ¿ªÕ¹¹ú¼Ê»¯È˲ÅÅàÓý  £¬×é֯רҵÈËÔ±½øÐйú¼Ê»¯ÒµÎñÅàѵ£»Ð­Í¬Íƽø´ó×ÚԭȼÁÏÎïÁ÷½µ±¾  £¬²ß»®´ó×ÚԭȼÁÏÎïÁ÷ÅäËÍʾ·¶ÒµÎñ¡£

¡¶Ë«Á÷ÎÄÐÇÕò60Ôª°ü´µÔÚÄÄÀï¡·

ACÄá¶ûÉ­£¨AC Nielsen£©  £¬ºÉÀ¼VNU¼¯ÍÅÊôϹ«Ë¾  £¬ÊÇÁ쵼ȫÇòµÄÊг¡Ñо¿¹«Ë¾  £¬ÔÚÈ«ÇòÁè¼Ý100¸ö¹ú¼ÒÌṩÊг¡¶¯Ì¬¡¢Ïû·ÑÕßÐÐΪ¡¢¹Å°åºÍÐÂÐËýÌå¼à²â¼°ÆÊÎö¡ £¿Í»§ÒÀ¿¿ACÄá¶ûÉ­µÄÊг¡Ñо¿¡¢×¨ÓвúÆ·¡¢ÆÊÎö¹¤¾ß¼°×¨ÒµÐ§ÀÍ  £¬ÒÔÁ˽⾺ÕùÇé¿ö  £¬¾ò¿ÍеĻúÔµºÍÌáÉýËûÃÇÊг¡¼°ÏúÊÛÐж¯µÄЧ¹ûºÍÀûÈó¡£ACÄá¶ûÉ­ÊÇÈ«ÇòÁìÏȵÄÊг¡Ñо¿¡¢×ÊѶºÍÆÊÎöЧÀ͵ÄÌṩÕß  £¬Ð§À͹¤¾ß°üÀ¨Ïû·Ñ²úÆ·ºÍЧÀÍÐÐÒµ  £¬ÒÔ¼°Õþ¸®ºÍÉç»á»ú¹¹¡£ÔÚÈ«Çò100¶à¸ö¹ú¼ÒÀïÓÐÁè¼Ý9,000µÄ¿Í»§ÒÀ¿¿ACÄá¶ûÉ­ÈÏÕæÂôÁ¦µÄרҵÈËÊ¿À´ÕÉÁ¿¾ºÕùÃÍÁÒµÄÊг¡µÄ¶¯Ì¬  £¬À´Àí½âÏû·ÑÕßµÄ̬¶ÈºÍÐÐΪ  £¬ÒÔ¼°ÐγÉÄÜÔö½øÏúÊÛºÍÔö¼ÓÀûÈóµÄ¸ß¼¶ÆÊÎöÐÔ¶´Ê¶¡£1984Äê½øÈëÖйúÊг¡  £¬ÔÚÖйú¼à²â¿ìÏûÆ·ÁãÊÛµÄÈ«Çò»¯Êг¡¼à²âºÍÊý¾ÝÆÊÎö¹«Ë¾¡£Ê±ÖÁ½ñÈÕ  £¬Äá¶ûÉ­IQÖйú´ó½µØÇøÁãÊÛ¶îÊý¾Ý¸ú×ÙÁýÕÖÂÊÒѵִï95%  £¬ÁýÕÖÁè¼Ý300ÍòSKU  £¬Á¬ÐøÏßÉϼ°Ïßϸú×Ù150Óà¸ö¿ìËÙÏû·ÑÆ·Àà¡£ÔÚÉϺ£¡¢±±¾©¡¢³É¶¼¡¢¹ãÖݵȾùÓпªÉè·Ö¹«Ë¾¡£

ÍøÕ¾µØÍ¼